League of Legends Wild Rift Honeyfruit Activation

League of Legends, a well-known PC game, has been around for 11 years. So, when Riot Games wanted to release a mobile version called Wild Rift, we needed to find a way to reignite the imagination of gamers around the world. Existing fans needed to know there was still more to discover. New mobile gamers needed to get a taste of the game’s complex and exciting world. We wanted to get people talking about Wild Rift. Full case study can be found here: https://www.jackmorton.com/work/league-of-legends-wild-rift-honeyfruit-activation/