UX Research & Design of an Augmented Reality Head-Up Display | Driving Safety & Future Interfaces

In this talk, I present a professional UX research and design project on Augmented Reality Head-Up Displays (HUD) in cars. We explored competitors in the automotive industry, analyzed solutions from companies like WayRay, and conducted UX research with drivers and families. Based on these insights, we designed an AR interface to improve driving safety and user experience. This project shows how AR interfaces can: — Increase road safety for drivers and children — Improve situational awareness through projection displays — Demonstrate the future of in-car human–machine interaction (HMI) If you’re interested in UX/UI design, AR interfaces, or automotive technology, this presentation will give you insights into how design research shapes the future of driving. Subscribe for more videos about UX, design research, and AR technologies. #UX #UXDesign #AugmentedReality #AR #AutomotiveUX #CarTech #UserExperience #HUD #HeadUpDisplay #UIUX #FutureOfCars #CarSafety